FIND THE growth CONSTRAINT.
FIX THE BUSINESS.
Vectorscape provides commercial diagnostics for biotech & life sciences boards.
Over the last 10 years, Vectorscape has helped SMEs, unicorns, and a Fortune 500 company install new sales structures. The reason companies stop growing is nearly always the same: they have optimized for something other than growth. That's why The Revenue Sequence exists. It is an advisory program for boards and investors that need their €5M to €50M companies to grow.
The program is simple. Find the structural constraint to your company's ability to sell. Then remove it. Once a constraint is removed, you will see growth. In fact, several clients have experienced a three- to five-fold increase in revenue. If you have queries after reviewing this page, feel free to reach out directly.
— Marcus Strömberg, Founder & CEO
So, your revenue has stalled and you're not sure why. You invested in a new company, but it hasn't seen an ounce of growth for months, if not years. Here's the harsh truth many investors and board members ignore: Every organization is perfectly optimized for the results they’re getting.
If you recognize a pattern below, that's the first sign you are optimized for something other than growth. Your company could have a structural constraint.
You have strong product feedback, but weak conversion
Optimized for: Generating interest without commitment
Your revenue declines gradually year over year
Optimized for: Preserving yesterday’s model
Top sellers avoid the CRM, low performers over-document
Optimized for: Producing explanation and reassurance
You're setting up pilot after pilot, with few launches
Optimized for: Minimizing career risk
Board and C-Suite set a strategy, behavior doesn’t change
Optimized for: Agreement without enforcement
You raise more and more capital, but confidence fades
Optimized for: Looking busy
Fixing a sales constraint is painful. The average company we engage with has been stalled for 18 months and already deployed €2M to €4M in capital trying to fix it. It’s not pretty. Stalled growth means monthly burn, compression of valuation multiples, and diminishing returns from capital deployments. A rule of thumb is that a single year of stalled growth means a 3x to 5x longer recovery.
It might surprise you to hear it from us, but traditional consulting is a major risk. Traditional consultants rarely try to change underlying structural issues. Or worse, they don’t address them at all.
If a service is designed to make you dependent on them, they will rack up billable hours and drain you of everything you’re worth. You will waste your money. It’s the reason these options never intend to prove their ROI, nor explain their process clearly from the start. Vectorscape offers an alternative.
During his M.Sc. in Engineering Biotechnology and subsequent MBA, Marcus Strömberg saw how often companies lacked the internal structures needed for growth. Unfortunately, the only solutions available to them were vague and never-ending consulting engagements. To change that, he founded Vectorscape in 2014.
Since then Vectorscape has served 5 startup-to-unicorn journeys, an incubator at one of the top 10 tech giants by revenue, seed-round startups, and scale-ups. For close to a decade, Marcus has improved sales processes in industries globally, including B2B/B2G SaaS, professional services, HealthTech, cybersecurity, genomics & multi-omics, FinTech, construction, entertainment, and sustainability. This is how he designed a new approach.
Marcus Strömberg
Founder & CEO
→ Capital is at risk
If your company has been stalled for 12 months or more and you've already deployed capital trying to fix it.
→ You need outside eyes
If you've lost confidence in management's interpretation and the board needs an independent view.
→ The path exists
If you can see at least €1M of recoverable revenue and want a structured path to it in six months.
The Revenue Sequence is a time-bound and ROI-first advisory program to fix stalled growth. It helps boards and investors diagnose their company's failing sales structures, find the primary constraint, and remove it—all in six months.
Vectorscape offers a transparent alternative in a cloudy world of consulting. Every part of the program improves ROI transparency, and ensures your independence afterwards. For instance, there are three distinct stages to the program. After every stage, clients receive a comprehensive report to decide how to proceed.
Start here
Duration: 4 – 8 weeks
Outcome: At the end of The Diagnostic, you receive a board decision framework with a clear recommendation of whether to stop, fix, or scale.
During The Diagnostic, our team works with your organization to find the primary structural constraint stalling your growth.
If we recommend you to stop, it will be because we believe the constraint cannot be fixed with current leadership/board alignment. If no significant constraint is identified and we consider the system functional, we recommend deploying capital into growth. If a constraint is identified, structural, and fixable, we will recommend proceeding to phase 2.
Week 1 – 2:
Leadership interviews, data room review, board material analysis
Week 3 – 5:
Cross-function stakeholder interviews, system mapping, constraint hypothesis testing
Week 6 – 7:
Constraint identification, impact quantification, scenario modelling
Week 8:
Board presentation, constraint map, capital risk assessment, revenue baseline report
Questions about the program? Book your Executive Call today.
The core engagement
Duration: ~6 months
Outcome: While we aren't able to guarantee specific results, you can expect to improve revenue during the engagement and long afterwards. Typical results include 40–80% conversion rate improvement, 30–50% shorter sales cycles, and 70–95% higher forecast accuracy. Several clients have achieved 5× to 10× ROI over the year.
The Redesign fixes the identified constraint over a six-month period. This stage is tailored to fit your specific constraint, and the process differs from client to client. That said, here is a sample engagement:
Month 1:
The first month builds our foundation. We finalize a plan for constraint removal, which includes identifying quick wins and acting on them. During this time, we also confirm your baseline KPIs and install a new “operating cadence” for meetings and decision making.
Month 2 – 4:
The following months are dedicated to building your new system. We redesign sales processes, restructure roles, and align incentives differently e.g. via compensation. It also commonly includes implementing and reporting in new dashboards. If needed, it might feature leadership training.
Month 5 – 6:
We dedicate the latter months to ensure you are 100% independent. We may refine the system to ensure consistent or greater results, but our priority is a good transition and handover. We test team independence, complete documentation, and conclude with a final board presentation.
Note:
You are in control from month to month. If the system isn’t improving or the changes aren't working, we exit. To support your decision, you receive data every month to decide whether to proceed or not, including:
✓ Revenue KPIs tracked against baseline
✓ Overview of changes made
✓ Current ROI calculation
✓ Board-level update report
Questions about the program? Book your Executive Call today.
by agreement
Duration: Tailored
Investment: By agreement
Outcome: Continued constraint removal and operating stability under interim executive leadership — tailored to the board's mandate, with defined exit conditions and success metrics agreed upfront.
As revenue grows, new constraints emerge. If the board determines additional support is required during the company’s transition, Vectorscape can operate on an advisory retainer.
This is a time-bound and tailored offering. For this stage, the scope is agreed with the board before the engagement. A clear mandate and authority is defined, and compensation structure is negotiated separately. For more security, exit conditions and success metrics are established upfront. Common deployments include:
Interim CEO:
Full executive authority for a defined period (typically 6 – 12 months) to implement the system redesign and stabilize operations.
Operating Leadership:
COO/CCO-level authority to redesign commercial and operational functions while working alongside the existing CEO.
Strategic Advisor:
Board-level advisor with decision rights on specific operating dimensions.
Alternative programs:
Engagement of partner network for constraints in product development, commercial enablement, and GTM, or full innovation consulting through The Innovation Sequence.
Questions about the program? Book your Executive Call today.
If The Revenue Sequence sounds right for your company, book your Executive Call and let's talk about whether engagement makes sense.
Transparency is our priority. Upfront payment ensures 100% honest, unbiased feedback. Plus, ROI metrics and NDA confidentiality give clients a peace of mind they rarely have experienced during a consulting engagement.
Finally, a sense of structure
Past clients often describe their sales transformation with Vectorscape as a move from messy sales processes to a clear sense of structure. It’s a huge relief for them, and we know it will be for you too.
The results don't stop
Unlike other options, you won’t be dependent on Vectorscape afterwards. You will have a new sales system that you know how to operate. Your staff will have a deep understanding of why it works. And you will get a structured playbook to train new hires.
This ensures you are fully independent after the program's end.
Clear ROI every step of the way
Vectorscape is known to never hide behind jargon and obscurity, nor shy away from the numbers. No matter how ugly. If the results aren’t there, you will know exactly why.
With that said, we have full faith in our ability to deliver a return. In fact, we regularly outperform expectations.
Internal and external NDA available
At many high-profile companies, it can be difficult to talk about what's not working. Others prefer not to disclose external sales support.
For these reasons, Vectorscape provides professional-grade NDAs as an option to all clients. The NDAs can create confidentiality for the entire organization, but also within the organization. What one executive shares with Vectorscape will not be shared internally, if stated.
Many clients have benefitted from this advisor-client confidentiality due to the high levels of trust it creates.
Peace of mind
If at any point the improvements are not satisfactory to you, you can always choose at the end of each month: pivot or cancel the program entirely.
Over the course of the program, you get all the numbers you need to confidently make this decision on your own. With the Revenue Sequence, you’re in control, and it's important to us that you know this from the start.
The Revenue Sequence sets you up for future success in several ways. First, you will be able to operate entirely independently. Second, all your data can be quickly repurposed, letting you fast-track valuable follow-ups.
Optional check-ins with Vectorscape.
Implement marketing assets with Oskar Louis.
Access Vectorscape’s preferred partner network for product & full-stack development, UI/UX design, GTM execution, and commercial enablement.
Build your next product with The Innovation Sequence.
Answering common questions about Vectorscape.
Who is the ideal Vectorscape client?
What should my expectations be?
Who will be working with us?
Do you have references we could contact?
What are typical payment terms?
What qualifies clients for The Expansion?
Is The Revenue Sequence right for every industry?
I’m not ready to hire you yet. Are there other options?
Are you available for a role as an interim CEO?
An introductory call will tell us if The Revenue Sequence is right for your business.