The Revenue Sequence by Vectorscape
The Revenue Sequence by Vectorscape

Vectorscape helps €5M to €50M businesses clear a straight path to revenue

Discover the program

The Revenue Sequence is an advisory program that removes growth constraints for companies in the €5M to €50M revenue range. If you are the CEO, board member, or investor of such a company, and you see clear room to increase revenue by at least €1M, this program is for you.

After working with SMEs, unicorns, and a Fortune 500 company, I've discovered the problem is nearly always the same: companies are optimized for something other than growth.

The program is simple. Our team works with yours to find the structural constraint to your company's ability to sell… And then we remove it.

It takes about six months. Once a primary constraint is removed, you will see growth. In fact, several clients have experienced as much as a five- to ten-fold increase in their revenue. In addition, participation in the program may qualify your company for exclusive add-on services that take you further, beyond revenue.

Please feel free to send me a message directly if you have any questions after reviewing this page.

Marcus Strömberg
marcus.stromberg@vectorscape.se
Founder & CEO

So, you're stuck…

Revenue hasn’t moved in years and nothing seems to help. You’ve hired more people. Launched new campaigns. Bought fancier reporting tools. Yet the outcome stays the same: disappointing. If you’re anything like my previous clients, there’s a high chance you have a structural constraint.

"Here's the harsh truth. Every organization is perfectly optimized for the results they’re getting."

Marcus Strömberg

Founder & CEO

Which pattern sounds familiar?

After consulting organizations large and small—across life sciences, AI, construction, and more—Marcus Strömberg formulated seven common patterns he found with teams struggling to sell more. Recognizing a pattern is the first sign a structural constraint exists.

1. The Great Product No One Buys

Typical symptoms:

Strong product feedback, weak conversion  

You’ve optimized for:

Generating interest without forcing commitment

2. The Quiet Revenue Erosion

It should be noted that, as a business advisory, Vectorscape cannot solve every possible problem that exists nor guarantee 5 – 10x revenue in every instance.

The purpose of the Executive Call is for us to see if constraint signals are present, and whether 5 – 10x revenue potential exists. If potential is unclear or if structural change feels uncomfortable, engagement will not proceed.

If a higher degree of certainty is important to you, it is possible to get a more thorough assessment of the program’s potential for your business with the paid, 90-minute Executive Assessment. Here, early-stage research will make it possible to conclude whether 1) you don’t need us, 2) conditions are not aligned, or 3) a diagnostic is recommended.

No matter what, you can always expect an honest assessment of your organization from Vectorscape, which is made possible through our upfront payment terms.

3. The CRM That Decreases Revenue

Marcus Strömberg is the program lead, responsible for client engagement and oversight. Depending on the organization and their specific restraints, Vectorscape may recruit experts within areas of marketing or commercial strategy. This will not affect the price of the program.

4. The Innovation Theatre

This is perhaps the most difficult FAQ to answer. Many of Vectorscape’s past clients are high-profile companies across biotech, AI, and the European startup ecosystem that have benefitted from the NDAs Vectorscape offers. These companies cannot be disclosed for that reason.

If you are unsure about our ability to deliver results for your business, I invite you to book an Executive Call below. I am confident my assessment of your organization will speak for itself.

5. The Board-Approved Strategy That Never Materializes

Every stage of the program is paid upfront and is non-refundable, for any reason, without exception.

The reason has to do with the quality of the service. These payment terms give Vectorscape the freedom to be completely transparent with you, not harboring any fear that you’ll be upset and withhold payment, and it helps us work with clients who are looking for this honesty in their advisors.

6. The Scale-Up That Scales Down

Like other parts of the program, this is a decision made by both parties. During The Revenue Sequence, you will likely develop a sense of whether our support can benefit your company long term.

Similarly, we will see if there is enough potential to make a meaningful difference to your organization, and evaluate how we experienced our collaboration.

The most important thing is this: continuing beyond The Revenue Sequence is a joint decision, made with consideration to your budget, your goals, and our suggested plan of action.

If all of those align, we are good to go.

7. The Investor-Backed Underachiever

With as many industries as there are out there, it’s hard to give you a definitive “yes.” That being said, Vectorscape has advised high-profile companies in industries as diverse and complex as the life sciences, AI, eco-tech, construction, crypto, and more.

After working with enough sales teams, certain universal patterns become clear. It is unlikely we will see something entirely new in your organization, so we invite you contact us, no matter how unusual your industry may be.

1. The Great Product No One Buys

Typical symptoms:

Strong product feedback, weak conversion  

You’ve optimized for:

Generating interest without forcing commitment

2. The Quiet Revenue Erosion

It should be noted that, as a business advisory, Vectorscape cannot solve every possible problem that exists nor guarantee 5 – 10x revenue in every instance.

The purpose of the Executive Call is for us to see if constraint signals are present, and whether 5 – 10x revenue potential exists. If potential is unclear or if structural change feels uncomfortable, engagement will not proceed.

If a higher degree of certainty is important to you, it is possible to get a more thorough assessment of the program’s potential for your business with the paid, 90-minute Executive Assessment. Here, early-stage research will make it possible to conclude whether 1) you don’t need us, 2) conditions are not aligned, or 3) a diagnostic is recommended.

No matter what, you can always expect an honest assessment of your organization from Vectorscape, which is made possible through our upfront payment terms.

3. The CRM That Decreases Revenue

Marcus Strömberg is the program lead, responsible for client engagement and oversight. Depending on the organization and their specific restraints, Vectorscape may recruit experts within areas of marketing or commercial strategy. This will not affect the price of the program.

4. The Innovation Theatre

This is perhaps the most difficult FAQ to answer. Many of Vectorscape’s past clients are high-profile companies across biotech, AI, and the European startup ecosystem that have benefitted from the NDAs Vectorscape offers. These companies cannot be disclosed for that reason.

If you are unsure about our ability to deliver results for your business, I invite you to book an Executive Call below. I am confident my assessment of your organization will speak for itself.

5. The Board-Approved Strategy That Never Materializes

Every stage of the program is paid upfront and is non-refundable, for any reason, without exception.

The reason has to do with the quality of the service. These payment terms give Vectorscape the freedom to be completely transparent with you, not harboring any fear that you’ll be upset and withhold payment, and it helps us work with clients who are looking for this honesty in their advisors.

6. The Scale-Up That Scales Down

Like other parts of the program, this is a decision made by both parties. During The Revenue Sequence, you will likely develop a sense of whether our support can benefit your company long term.

Similarly, we will see if there is enough potential to make a meaningful difference to your organization, and evaluate how we experienced our collaboration.

The most important thing is this: continuing beyond The Revenue Sequence is a joint decision, made with consideration to your budget, your goals, and our suggested plan of action.

If all of those align, we are good to go.

7. The Investor-Backed Underachiever

With as many industries as there are out there, it’s hard to give you a definitive “yes.” That being said, Vectorscape has advised high-profile companies in industries as diverse and complex as the life sciences, AI, eco-tech, construction, crypto, and more.

After working with enough sales teams, certain universal patterns become clear. It is unlikely we will see something entirely new in your organization, so we invite you contact us, no matter how unusual your industry may be.

1. The Great Product No One Buys

Typical symptoms:

Strong product feedback, weak conversion  

You’ve optimized for:

Generating interest without forcing commitment

2. The Quiet Revenue Erosion

It should be noted that, as a business advisory, Vectorscape cannot solve every possible problem that exists nor guarantee 5 – 10x revenue in every instance.

The purpose of the Executive Call is for us to see if constraint signals are present, and whether 5 – 10x revenue potential exists. If potential is unclear or if structural change feels uncomfortable, engagement will not proceed.

If a higher degree of certainty is important to you, it is possible to get a more thorough assessment of the program’s potential for your business with the paid, 90-minute Executive Assessment. Here, early-stage research will make it possible to conclude whether 1) you don’t need us, 2) conditions are not aligned, or 3) a diagnostic is recommended.

No matter what, you can always expect an honest assessment of your organization from Vectorscape, which is made possible through our upfront payment terms.

3. The CRM That Decreases Revenue

Marcus Strömberg is the program lead, responsible for client engagement and oversight. Depending on the organization and their specific restraints, Vectorscape may recruit experts within areas of marketing or commercial strategy. This will not affect the price of the program.

4. The Innovation Theatre

This is perhaps the most difficult FAQ to answer. Many of Vectorscape’s past clients are high-profile companies across biotech, AI, and the European startup ecosystem that have benefitted from the NDAs Vectorscape offers. These companies cannot be disclosed for that reason.

If you are unsure about our ability to deliver results for your business, I invite you to book an Executive Call below. I am confident my assessment of your organization will speak for itself.

5. The Board-Approved Strategy That Never Materializes

Every stage of the program is paid upfront and is non-refundable, for any reason, without exception.

The reason has to do with the quality of the service. These payment terms give Vectorscape the freedom to be completely transparent with you, not harboring any fear that you’ll be upset and withhold payment, and it helps us work with clients who are looking for this honesty in their advisors.

6. The Scale-Up That Scales Down

Like other parts of the program, this is a decision made by both parties. During The Revenue Sequence, you will likely develop a sense of whether our support can benefit your company long term.

Similarly, we will see if there is enough potential to make a meaningful difference to your organization, and evaluate how we experienced our collaboration.

The most important thing is this: continuing beyond The Revenue Sequence is a joint decision, made with consideration to your budget, your goals, and our suggested plan of action.

If all of those align, we are good to go.

7. The Investor-Backed Underachiever

With as many industries as there are out there, it’s hard to give you a definitive “yes.” That being said, Vectorscape has advised high-profile companies in industries as diverse and complex as the life sciences, AI, eco-tech, construction, crypto, and more.

After working with enough sales teams, certain universal patterns become clear. It is unlikely we will see something entirely new in your organization, so we invite you contact us, no matter how unusual your industry may be.

1. The Great Product No One Buys

Typical symptoms:

Strong product feedback, weak conversion  

You’ve optimized for:

Generating interest without forcing commitment

2. The Quiet Revenue Erosion

It should be noted that, as a business advisory, Vectorscape cannot solve every possible problem that exists nor guarantee 5 – 10x revenue in every instance.

The purpose of the Executive Call is for us to see if constraint signals are present, and whether 5 – 10x revenue potential exists. If potential is unclear or if structural change feels uncomfortable, engagement will not proceed.

If a higher degree of certainty is important to you, it is possible to get a more thorough assessment of the program’s potential for your business with the paid, 90-minute Executive Assessment. Here, early-stage research will make it possible to conclude whether 1) you don’t need us, 2) conditions are not aligned, or 3) a diagnostic is recommended.

No matter what, you can always expect an honest assessment of your organization from Vectorscape, which is made possible through our upfront payment terms.

3. The CRM That Decreases Revenue

Marcus Strömberg is the program lead, responsible for client engagement and oversight. Depending on the organization and their specific restraints, Vectorscape may recruit experts within areas of marketing or commercial strategy. This will not affect the price of the program.

4. The Innovation Theatre

This is perhaps the most difficult FAQ to answer. Many of Vectorscape’s past clients are high-profile companies across biotech, AI, and the European startup ecosystem that have benefitted from the NDAs Vectorscape offers. These companies cannot be disclosed for that reason.

If you are unsure about our ability to deliver results for your business, I invite you to book an Executive Call below. I am confident my assessment of your organization will speak for itself.

5. The Board-Approved Strategy That Never Materializes

Every stage of the program is paid upfront and is non-refundable, for any reason, without exception.

The reason has to do with the quality of the service. These payment terms give Vectorscape the freedom to be completely transparent with you, not harboring any fear that you’ll be upset and withhold payment, and it helps us work with clients who are looking for this honesty in their advisors.

6. The Scale-Up That Scales Down

Like other parts of the program, this is a decision made by both parties. During The Revenue Sequence, you will likely develop a sense of whether our support can benefit your company long term.

Similarly, we will see if there is enough potential to make a meaningful difference to your organization, and evaluate how we experienced our collaboration.

The most important thing is this: continuing beyond The Revenue Sequence is a joint decision, made with consideration to your budget, your goals, and our suggested plan of action.

If all of those align, we are good to go.

7. The Investor-Backed Underachiever

With as many industries as there are out there, it’s hard to give you a definitive “yes.” That being said, Vectorscape has advised high-profile companies in industries as diverse and complex as the life sciences, AI, eco-tech, construction, crypto, and more.

After working with enough sales teams, certain universal patterns become clear. It is unlikely we will see something entirely new in your organization, so we invite you contact us, no matter how unusual your industry may be.

1. The Great Product No One Buys

2. The Quiet Revenue Erosion

3. The CRM That Decreases Revenue

4. The Innovation Theatre

5. The Strategy That Never Materializes

6. The Scale-Up That Scales Down

7. The Investor-Backed Underachiever

Most sales solutions don't work

Hiring the wrong "experts" can be a costly mistake. These are a few urgent warning signs you are about to waste your money on a consultant, training program, or other sales solution.

  • They don't address underlying structural issues within your organization.

  • They repeat cheap sales tactics and gimmicks.

  • They clearly don't set out to prove their ROI.

  • They don't want to give you all the tools you need once the engagement is over.

  • Worst of all, they hide their process at the start and seems to depend on racking up consulting hours and draining you of everything you’re worth.

The safer, more transparent approach

Unlike vague and never-ending consulting engagements, Vectorscape offers a time-bound and ROI-driven advisory program: The Revenue Sequence. The program is designed to find the constraint pattern holding you back and remove it.

There are three distinct stages to the program. Each stage builds upon the last, but proceeding is never assumed. In the spirit of transparency, and out of conviction in our ability, the program offers clients dedicated opt-out points if sufficient value isn't proven.

Here's how it works

1

The Diagnostic

First, our team diagnoses your organization. This takes two weeks. We interview stakeholders and map out your sales processes. Our objective is to identify the primary constraint preventing your potential from converting into results. At the end of the two-week period, you choose whether to proceed or not. Either way, you receive a clear constraint statement and a 90-day proof plan outlining next steps in detail.

2

The Redesign

Next, we fix the identified constraint over the course of a six-month period. This stage is tailored to fit your situation so it differs from client to client. That said, typical activities include: regular arrangements of day-long strategy workshops, bi-weekly alignment with management, report deliverables, and optional travel to location.

We work with your teams to change decision rights, incentives, operating cadence, and system logic, not just individual behaviors. By the end, you will have a new system for sales in place, with visible effects on revenue.

Every month you receive a summary of activities, ROI metrics, and lagging and leading indicators. You will see the changes taking place at your company, and can decide whether to proceed month to month.

3

The Expansion

As revenue grows, new constraints emerge. If your business qualifies, Vectorscape is prepared to operate on an advisory retainer. The retainer is tailored to each client, but can include: Executive Deployment (e.g., Interim CEO), engagement of partner network for constraints in product development, commercial enablement, go-to-market, etc., or full innovation consulting through The Innovation Sequence.

Pricing

Pricing

Upfront payment. No hidden fees. It's a predictable purchase with clear expectations.

Upfront payment. No hidden fees. It's a predictable purchase with clear expectations.

1

The Diagnostic (2 weeks)

Find your primary constraint.

€45,000

excl. VAT

You get:

A clear constraint statement

A kill list (what to stop immediately)

A 90-day proof plan

Decision: Stop / Pause / Proceed

2

The Redesign (~6 months)

Fix your primary constraint.

Starting at

Starting at

€50,000 / month

excl. VAT

Sample outcomes:

Conversion rates +40 – 80%

Sales cycles −30 – 50%

Forecast accuracy 70 – 95%

Revenue volatility reduced

5 – 10× ROI in year one

3

The Expansion (Invite only)

Exclusive advisory retainer.

Custom

Per engagement

Retainer may include:

Position as interim CEO, Board Advisor, or Intrapeneur

Address emerging constraints in UI/UX, development, GTM execution, and more

Full-fledged transformation via The Innovation Sequence

Let's see if it's a match.

Let's see if it's a match.

If The Revenue Sequence sounds right for you, book your Executive Call and let's talk about whether engagement makes sense.

If The Revenue Sequence sounds right for you, book your Executive Call and let's talk about whether engagement makes sense.

Book Your Executive Call

What customers love the most

Vectorscape is your transparent alternative in a cloudy world of consulting. Upfront prices ensure clients get honest feedback, not bias. ROI metrics and NDA confidentiality give clients a peace of mind they rarely have experienced during a consulting engagement.

Finally, a sense of structure

Past clients often describe their sales transformation with Vectorscape as a move from messy sales processes to a clear sense of structure. It’s a huge relief for them, and we know it will be for you too.

The results don't stop

Unlike other options, you won’t be dependent on Vectorscape afterwards. You will have a new sales system that you know how to operate. Your staff will have a deep understanding of why it works. And you will get a structured playbook to train new hires. This ensures you are fully independent after the program's end.

Clear ROI every step of the way

Vectorscape is known to never hide behind jargon and obscurity, nor shy away from the numbers. No matter how ugly. If the results aren’t there, you will know exactly why. With that said, we have full faith in our ability to deliver a return. In fact, we regularly outperform expectations.

Internal and external NDA available

At many high-profile companies, it can be difficult to talk about what's not working. Others prefer not to disclose external sales support. For these reasons, Vectorscape provides professional-grade NDAs as an option to all clients. The NDA can create confidentiality for the entire organization, but also within the organization. What one executive shares with Vectorscape will not be shared internally, if stated. Many clients have benefitted from Vectorscape's advisor-client confidentiality due to the high levels of trust it creates.

Peace of mind

If at any point the improvements are not satisfactory to you, you can always choose at the end of each month: pivot or cancel the program entirely. Over the course of the program, you get all the numbers you need to confidently make this decision on your own. With the Revenue Sequence, you’re in control, and it's important to us that you know this from the start.

Long-term value beyond revenue

After The Revenue Sequence, you will be able to operate entirely independently. But the program sets you up for future success in more ways than that. All your data from the program can be quickly repurposed, giving you a fast-track to valuable follow-ups:

  • Optional check-ins with Vectorscape.

  • Create high-value marketing assets with Oskar Louis.

  • Access Vectorscape’s partner network for preferred experts in product & full-stack development, UI / UX design, Go-To-Market execution, and commercial enablement.

  • Build your next big product through an eight-step process, The Innovation Sequence.

FAQs

FAQs

FAQs

Answering common questions about Vectorscape.

How would you describe the ideal Vectorscape client?

  • Is a CEO, board member, or investor of a business with €5M to €50M in revenue, and sees an opportunity to grow revenue by at least €1M+

  • Is facing a situation where they have not met their revenue goals, and are unsure about how to solve the problem

  • Has the authority (and is willing) to redesign systems within the business

  • Is willing to give Vectorscape authority to redesign systems with the understanding that ending the engagement is possible if results aren’t to your satisfaction

  • Has no hesitation about the fee, and doesn’t ask for special payment terms

  • Perhaps most importantly… Has a growth mindset where real results matter more than appearances

What should my expectations be?

It should be noted that, as a business advisory, Vectorscape cannot solve every possible problem that exists nor guarantee 5 – 10x revenue in every instance.

The purpose of the Executive Call is for us to see if constraint signals are present, and whether 5 – 10x revenue potential exists. If potential is unclear or if structural change feels uncomfortable, engagement will not proceed.

If a higher degree of certainty is important to you, it is possible to get a more thorough assessment of the program’s potential for your business with the paid, 90-minute Executive Assessment. Here, early-stage research will make it possible to conclude whether 1) you don’t need us, 2) conditions are not aligned, or 3) a diagnostic is recommended.

No matter what, you can always expect an honest assessment of your organization from Vectorscape, which is made possible through our upfront payment terms.

Who will be working with us?

Marcus Strömberg is the program lead, responsible for client engagement and oversight. Depending on the organization and their specific restraints, Vectorscape may recruit experts within areas of marketing or commercial strategy. This will not affect the price of the program.

Do you have references we could contact?

This is perhaps the most difficult FAQ to answer. Many of Vectorscape’s past clients are high-profile companies across biotech, AI, and the European startup ecosystem that have benefitted from the NDAs Vectorscape offers. These companies cannot be disclosed for that reason.

If you are unsure about our ability to deliver results for your business, I invite you to book an Executive Call below. I am confident my assessment of your organization will speak for itself.

What are typical payment terms?

Every stage of the program is paid upfront and is non-refundable, for any reason, without exception.

The reason has to do with the quality of the service. These payment terms give Vectorscape the freedom to be completely transparent with you, not harboring any fear that you’ll be upset and withhold payment, and it helps us work with clients who are looking for this honesty in their advisors.

What qualifies clients for the third stage of the program?

Like other parts of the program, this is a decision made by both parties. During The Revenue Sequence, you will likely develop a sense of whether our support can benefit your company long term.

Similarly, we will see if there is enough potential to make a meaningful difference to your organization, and evaluate how we experienced our collaboration.

The most important thing is this: continuing beyond The Revenue Sequence is a joint decision, made with consideration to your budget, your goals, and our suggested plan of action.

If all of those align, we are good to go.

Is The Revenue Sequence right for every industry?

With as many industries as there are out there, it’s hard to give you a definitive “yes.” That being said, Vectorscape has advised high-profile companies in industries as diverse and complex as the life sciences, AI, eco-tech, construction, crypto, and more.

After working with enough sales teams, certain universal patterns become clear. It is unlikely we will see something entirely new in your organization, so we invite you contact us, no matter how unusual your industry may be.

I’m not ready to hire you yet. Are there any other options?

1) If you are interested in The Revenue Sequence, but want more certainty before moving forward with the full engagement, I invite you to consider an Executive Assessment. This is a paid, 90-minute alternative to the free Executive Call. This meeting gives me the opportunity to conduct preliminary research about your business and market. During the meeting, we will discuss your situation in detail, and you will gain clarity about: where the primary constraint likely sits, how much value is trapped, and whether structural redesign is justified.

2) If you're mainly interested in the topic of sales constraints, I run paid workshop programs with small groups of executives to explore specific constraint patterns. Topics can include: why revenue refuses to compound, diagnosing forecast failure, innovation systems that produce ROI, and structural causes of sales volatility. If you’re interested, reach out. I’ll put you on the waiting list to be notified of the next one.

3) If you're just interested in following my work, you may consider connecting with me on LinkedIn. You're very invited to do so!

Are you available for a role as an interim CEO?

Yes. In the past, some companies have preferred to work with me through an interim CEO contract, as this was the only way they could meet important short-term revenue targets. I am available for this role in the future, but if your goal is also connected to revenue, the process will look very similar to the one described on this page. The Revenue Sequence closely resembles the approach I take on short term contracts.

If you’ve made it this far down the page, chances are it's a fit

If you’ve made it this far down the page, chances are it's a fit

An introduction call will tell us if The Revenue Sequence if right for your business. You may even consider the paid 90-minute Executive Assessment to get deeper clarity before committing.